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Google cracks down on vulgar Ads; AI, deepfake technology back in focus

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Tech giant Google has issued a warning to all advertisers to refrain from posting any content which has vulgarity developed using deep fake technology. Deep fake technology involves using Artificial Intelligence to morph images or videos of individuals and also voice over. It is mostly used to outrage the modesty of individuals, influence electoral outcomes and positively used in the entertainment industry, as per a report on New York Post.In this particular case, Google has come out with a new policy wherein advertising content which promotes vulgarity using deepfake technology or even those that advertise methods to create vulgar ads using deep fake technology will be taken down by the tech giant.
Advertisers have been asked not to associate with the dark side of Artificial Intelligence (AI).

Last year, google has pulled down 2 billion advertisements for violating their policy against vulgar advertisements.

From May 30, 2024, the company has announced that they will be actively pulling down advertisements which are vulgar. This is the time frame given to companies and other advertisers.

In recent times, schools have warned parents against the rampant issue of deep fake technology and many actors too have fallen victim to this. Some of the prominent names include Taylor Swift, Jenna Ortega and Congress Woman Alexandria Ocasio Cortez. In India, Section 67 of the Information Technology (IT) Act prohibits material which is vulgar from being transmitted electronically, especially those involving children. Further, Section 79 of the same legislation makes companies who are intermediaries lose their “Safe Harbor” regime if they promote content that is harmful using deep fake technology.


Q1. What is the Safe Harbor regime?
This offers social media intermediaries and others who are intermediaries protection against content posted by others who are their users against consequences of the law. In recent times, the US and India have warned companies to take proactive measures and warned them that they may lose the protection offered to them under the safe harbor regime.

Q2. What kind of AI is used in deep fake technology?
Generative AI is used in deep fake technology. This is generation of synthetic media.

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