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ET Road Safety & Safer Mobility Forum 2024: Steering a smarter, safer, and sustainable supply chain by accelerating safety tech in logistics

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Did you know that per a government report released in 2022, a staggering 4,61,312 road accidents occurred in India, resulting in 1,68,491 fatalities and 4,43,366 injuries? The report indicates a year-on-year increase of 11.9% in accidents and a 9.4% rise in road fatalities. Even more troubling, a potential link exists between this rise in road fatalities and the booming e-commerce industry, according to studies. Experts warn of contributing factors such as driver fatigue, inadequate training, and poorly maintained vehicles, all posing a grave threat to public safety.

At this intersection of e-commerce and road safety the ET Road Safety & Safer Mobility Forum 2024, organised by EconomicTimes.com and powered by Netradyne, returns with its third round-table conversation to steer the dialogue on ‘The Safety Circuit: Enhancing Safety Standards in Modern Logistics and Supply Chains’ further. It promises to be a pivotal platform for facilitating dialogue amongst stakeholders in integrating innovative safety measures into e-commerce logistics operations. Experts will decode this topic through the lens of technology—the key disruptor that has reshaped the logistics landscape, magnifying the scale and speed dynamics while reducing manual interventions. They will track some of the best safety tech features elevating safety standards and ensuring seamless efficiency in e-commerce logistics.

As e-commerce logistics leaps with drone deliveries, robots, and dark warehouses to respond to customer expectations that seem to ask the question ‘How fast can you deliver’, it becomes even more imperative to talk about embracing the best tools, policies, and practices to elevate safety standards and steer a more responsible, sustainable and caring supply chain.

Today, supply chain operators leverage artificial intelligence (AI) and machine learning (ML) to enhance last-mile logistics and optimise delivery routes through real-time tracking. These technologies are also helpful in ensuring better road safety by reducing the chances of accidents through better route planning. Prioritising smart mobility solutions and safety practices in logistics and supply chain management also calls for adopting effective technological features for swift crisis management, monitoring and minimising the scope of unsafe driving behaviour, including drunk driving, fatigue, and consequent disregard of traffic rules, and so on.

Experts will dive deep into how AL and ML can be further leveraged to steer road safety in India at the third roundtable of the ET Road Safety & Safer Mobility Forum 2024 in Mumbai on May 17, 2024. This exclusive event will bring together key leaders, decision-makers, and stakeholders driving innovation in India’s mobility landscape. It will feature crucial conversations amongst influential stakeholders, thought leaders, and technology solutions providers elevating safety standards in the current supply chain and logistics. The topic ‘The Safety Circuit: Enhancing Safety Standards in Modern Logistics and Supply Chains’ is designed to track the most pertinent and evolving insights, trends, and themes in the Indian mobility landscape vis-a-vis a heightened e-commerce logistics upswing. Industry leaders will share in-depth insights into the challenges and opportunities in fostering safety standards to streamline contemporary supply chain management in India into a safer, smarter, and sustainable system.

Eminent speakers will grace the upcoming Netradyne roundtable, with the formidable list including, Shivkumar Balasubramanian, Sr. Director – India Business, Netradyne; Pushpendra Bharadwaj, AVP Safety – India & SAARC, Indonesia, Africa, LATAM, Godrej Consumer; Dr. Pramod Pandey, Global Health & Safety Engineering Leader (Corporate), Philips; Tejal Tyagi, Senior Director- Environment, Health and Safety for AMESA, PepsiCo; Deepak Goel, Chief of Operations for Last Mile, Shadowfax; Neha Parekh, Director, Supply Chain, NIVEA India; Mayurika Chakraborty, Area Head of Safety and Resilience – South Asia, MAERSK Line; Sukanta Pandit, AVP- Head Logistics – Road & Projects, Hindalco Industries Ltd (Aditya Birla Group); Rajeev Mehta, Senior President & Chief Logistics Officer, Ultratech Cement; Anindya Mitra, Chief Executive Officer, Teknologikol Logistics and Navneet Naval, Health, Safety & Environment Lead-Induri Plant (Pune), Mondelez India FoodsET Road Safety & Safer Mobility Forum 2024: Know MoreInside the Indian logistics safety conundrum
In India, road safety remains a pressing concern for everyone from everyday riders and pedestrians to those critical to the logistics and supply chain—including fleet drivers and delivery agents. The spectre of road accidents casts a shadow over those navigating long hours, late-night drives, or fatigue-inducing monotonous stretches, think of the tireless Indian trucking ecosystem. Beyond the question of individual safety and the emotional scar and the economic devastation inflicted on families in unfortunate incidents, road safety concerns weigh heavily on the conscience of supply chain operators. Not to forget the economic toll for the country, per the report “Socio-Economic Cost of Road Accidents in India” by DIMTS in association with TRIPP-IIT Delhi, the socio-economic costs of road crashes are around 3.14% of the nation’s GDP.

This persists despite the Indian government’s affirmative action to safeguard lives and steer safe mobility solutions. The Global Plan for the Decade of Action for Road Safety 2021-2030 aims to reduce road traffic deaths and injuries by 50% by 2030, emphasising the importance of addressing various aspects of the transport system, including safe roads, vehicles, and behaviours. The World Health Organisation (WHO) underscores the significance of sustainable transport.

Apart from comprehensive infrastructure development, today, experts stress integrating safety features/technologies in vehicles. India’s automotive market is shifting towards safer vehicles, driven by consumer awareness and government mandates on safety technologies. Technologies like 5G, AI, ML, and IoT are being leveraged to create next-generation vehicles with in-built intelligent features for enhanced safety.

However, apart from mandating safety ratings for vehicle design, there’s also a consensus on leveraging safety tech for creating in-built features to monitor risky driving and moderate unsafe driving practices. There’s a need felt amongst logistics suppliers to localise technologies to make safety features more accessible.

Netradyne, a global leader in vision-based driver safety and management solutions along with EconomicTimes.com, will strive to outline actionable strategies and collaborative measures, setting a blueprint that industry leaders can adopt to bolster safety standards in modern logistics and supply chain, reduce risks of road accidents, and optimise a safe transportation culture.

Through collaborative dialogue and knowledge exchange, participants can glean essential learnings to enhance safety standards in logistics and supply chains at the third roundtable.

Furthermore, the forum explores how technology can bolster safety and efficiency across various industries, like oil and gas, hazardous chemicals, FMCG, and retail. Recent data from the Ministry of Road Transport and Highways (MoRTH) highlighting a worrying rise in road accidents underscores the urgent need to address road safety. By charting a roadmap for a safer future, the forum aims to tackle the challenges outlined in the MoRTH report, such as overspeeding, road design considerations, weather conditions, and specific categories such as safety for two-wheelers, and align with the government’s mission of reducing road accidents and enhancing overall road safety standards.

Watch the full video: ET Road Safety & Safer Mobility Forum 2024: Drive to Thrive: Optimising Employee Well-being and Operational Efficiency in Transportation

The first roundtable at the ET Road Safety & Safer Mobility Forum 2023, was themed ‘Navigating Safer Roads: AI and Technology Transforming Fleet Safety in the Oil and Gas Sector,’ while the second roundtable amplified the theme ‘Drive to Thrive: Optimising Employee Well-being and Operational Efficiency in Transportation’.

Speakers at the first roundtable discussed the necessity of education in elevating road safety standards and road safety campaigns, a stringent licensing process, and AI-driven solutions in monitoring driver behaviour and implementing fatigue detection systems. The conversations underscored technology’s transformative potential in mitigating violations and fostering a safer road environment within the oil and gas sector. The second roundtable delved into fostering a workplace culture that prioritises employee welfare and ultimately drives organisational success. Speakers highlighted innovative technologies and proactive approaches that CHROs and industry leaders could adopt to streamline transportation logistics while fostering an environment that supports employee growth and success.

The third roundtable is poised to take the conversation forward, embarking on a road to propel safety standards in the burgeoning logistics and supply chain sector, seeking to steer a safer and sustainable future.

For more details about the ET Road Safety & Safer Mobility Forum 2024, click here

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